| Daily chart 每日?qǐng)D表 High spirits 烈酒 Jun 17th 2013, 15:31 by J.S. and G.D. Who drinks most vodka, gin, whisky and rum? 大部分伏特加、杜松子酒、威士忌和朗姆酒被誰喝掉了? ASIA'S growing middle classes are driving demand in the global spirits market. According to IWSR, a market-research firm, consumption last year grew by 1.6% to 27 billion litres—and China, the world’s biggest market, quaffed 38% of that. The national liquor, baijiu, accounts for a whopping 99.5% of all spirits consumed there, so China does not even feature in rankings of the best-known internationally consumed spirits, below. The most popular of these is vodka, mainly because it is drunk in copious amounts in Russia. Russians downed nearly 2 billion litres of the stuff in 2012, equivalent to 14 litres for every man, woman and child. (Unsurprisingly, perhaps, Russians are among the biggest drinkers in the world, according to the most recent World Health Organisation data.) The Filipinos' taste for gin can be attributed in part to good marketing and to the spirit's long-established toe-hold in the local market. Ginebra San Miguel, a firm that makes the world's two best-selling brands, started operations there in 1834. 亞洲成長(zhǎng)中的中產(chǎn)階級(jí)正在帶動(dòng)全球烈酒市場(chǎng)的需求。根據(jù)國際葡萄酒與烈酒研究所的統(tǒng)計(jì),去年烈酒的消費(fèi)增長(zhǎng)了1.6%,達(dá)到二百七十億升,中國是世界最大 市場(chǎng),38%的烈酒沖進(jìn)了中國人的腸胃。中國的國飲——白酒占烈酒消費(fèi)的99.5%,所以中國在下面的國際知名烈酒排行榜上上不了臺(tái)面,最受歡迎的是伏特 加,主要因?yàn)檫@種酒在俄羅斯被大量飲用。2012年俄羅斯人干掉了20億升伏特加,平均每人(男的,女的還有小孩)喝了14升。(這不值得大驚小怪,從世 界衛(wèi)生組織的最新數(shù)據(jù)判斷,俄國人的酒量也許是世界上最好的。)菲律賓人認(rèn)為杜松子酒的口味不錯(cuò),這種酒在當(dāng)?shù)氐牧揖剖袌?chǎng)占有一席之地,而且銷量不錯(cuò)。 Ginebra San Miguel于1834年開始營(yíng)業(yè),這家公司創(chuàng)造了世界上兩個(gè)最暢銷的品牌。 |
|
|